Packed with easy-to-apply, tips and tricks, written by the creator of Management Cockpit, the most used performance management and decision support system globally, this title shows that if you measure and improve six well-selected figures, each of them simple to understand and easy to calculate, th[...]
Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action is the first book to show both the scientific frameworks and the practical applications of this incre[...]